About me
Product Manager and eCommerce Expert
Throughout my career, I have consistently led the delivery of top-notch products and solutions, optimizing customer experiences and ensuring profitable business outcomes. I take pride in championing product strategy and executing innovative product launches that significantly enhance user acquisition, engagement, and retention, ultimately contributing to substantial end-user and revenue growth. Furthermore, I have successfully led diverse teams of experts in implementing technology solutions to drive process improvements and efficiency. With my dedication to driving product success, I am eager to uphold a strong commitment to innovation and organizational growth, with a specific focus on optimizing product solutions and user experiences.
Experience - 20+ Years
Email - jamesfong70@gmail.com
Residence - Toronto, Canada
Phone - (+1) 416 705 5128
Work - Remote
Availability - Immediate
What Do I Do?
My Skills
I've made successful contributions through diverse Ecommerce roles, excelling as a Development Manager, Product Manager, and Services Practice Manager.
View All ServicesProduct Management
I have developed VTEX Apps, from concept to launch, and led growth strategy and market planning for the industry-leading IBM WebSphere Commerce e-commerce platform.
Ecommerce Strategy
I have advised 100's of B2C and B2B businesses on the efficient use of e-commerce platforms to achieve desired KPIs and OKRs.
Practice Management
I have led and managed a team of global consultants to support clients in the optimized deployment and use of e-commerce platforms.
Web3 Enthusiast
I have too many wallets and cryptocurrencies, and have participated in early NFT projects from Veve, Droppp, Cryptoys, McFarlane Digital, NFT Draft, NFT DC Universe, etc.
What Have I Done?
My Experiences
Recent
Product Manager
Pivotree
Led the development of a new product, from concept to launch, to set up the company for recurring monthly revenue through the VTEX e-commerce platform. Crafted a growth roadmap and go-to-market strategy, highlighting the value proposition of all products and services while remaining aligned with organizational goals.
Global Customer Success Manager
VTEX
Responsible for managing and maintaining relationships with global clients, including Stanley Black & Decker, AB InBev, and Motorola, among others, providing resources and expert insight into the efficient use of e-commerce platforms to achieve desired business results
VP Digital Experience & Commerce
Cnetric Global
Functioned as an omnichannel expert responsible for delivering a global view of trends and best practices to diverse clients as well as leading strategic discussions on digital optimization to increase business value. Assisted clients in setting clear visions and building roadmaps to maximize digital platform performances, enhance customer experience, and elevate performance across all channels.
Other Noteworthy
Product Manager
IBM Canada
Led growth strategy and market planning for the IBM WebSphere e-commerce platform, including mobile, catalogue, content management, integration with Order Management, and migration. Developed a systematic approach to managing feature requests, working with teams to improve product delivery through the launching of new features and enhancements based on end-user feedback.
Practice Manager
IBM Canada
Oversaw contracts, methodology, and releases for IBM WebSphere Commerce, leading a global consultant team to optimize IBM solutions for enhanced business outcomes. Spearheaded 7 Enablement Bootcamps with 90+ participants, delivered product training, and owned the WebSphere Commerce technical track at the annual WebSphere Services Technical Conference. Innovatively designed the "Ballpark Sizing" spreadsheet for accurate project work hour estimates, ensuring consistent execution and improved project delivery.
Development Manager
IBM Canada
Led a developer team to enhance the out-of-the-box store for client implementations. Documented the "starter" store, conducting both functional and performance tests to ensure optimal functionality.
Technical Acumen
Enterprise Software | MACH Architecture | SaaS | Jira
Download My CV
Take care of your customer's needs and business results will follow.
My References
What Colleagues Say About Me
Mark Reisler
Strategy | Alliances | Product
I had the pleasure to work with James for a few years. He is a dedicated craftsman. Focused and detailed oriented. Has great follow through skills and passionate about the projects he works on. James provides extensive subject matter experience in e-commerce and overall general technology as well. A valued team member.
Wayne Teigen
eCommerce | Marketing Technologist | Digital Marketing
I have had the pleasure of working with James across multiple organizations and highly recommend him. James excels at understanding markets, customer needs and how to solve them. He always stays up-to-date on the latest trends and technologies through his market research and is able to effectively leverage insights gained to identify growth opportunities for products and position them in a way that resonate with customers and create clear differentiation from competitors. He is a strategic thinker who balances competing priorities and makes data-driven decisions that align with the business strategy. I have learned so much from my interactions with James and he has been an asset as a team player with whom I have had the privilege to collaborate over the years. I highly recommend him.
Mladen Medunic
Partnerships | Alliances | Go-to-Market | Marketing
Having James as a colleague has been a pleasure. Always willing to help, explain, teach and share his expertise in commerce and technology - James is a true pro. His knowledge and interest in the web 2.0 to web 3.0 is deep and intense and he is definitely an authority on the subject.
Rhett Daniel
Senior Advisor at HCL Commerce
When I look around at the few colleagues and experts who have been in e-commerce for 20+ years, James is at the top of the list. James, AKA “Dr. Commerce” has tremendous depth in both the core e-commerce platform area and the surrounding ecosystem.
Ecommerce Expertise
Assessing Customer Experiences
James Fong
"Dr. Commerce"
IBM Canada
Complementary Consultation
As Ecommerce experts, we held in-person meetings at IBM's InterConnect conference in Las Vegas, where we reviewed B2C and B2B websites and provided real-time feedback on how to improve the customer experience.